The DJ is always a memorable part of any wedding, but not always for the right reasons. Cheesy 80s tunes, bad disco lighting and horrendous MCing have guests clearing the dancefloor and couples reaching for the iPod. It wasn’t until 2010, when a fateful meeting in a North London bar saw musical talents Max, Lucy and Noah decide they could achieve the unthinkable - make the wedding DJ cool.
Identifying a clear gap in the entertainment market, Max Robinson and his team of DJs saw there was an opportunity to become London’s best choice when it comes to wedding music. Soon after Wedding Smashers was formed and guests were finally saved from dance-floor blunders like, Who Let The Dogs Out, The Macarena and Love Shack (unless, of course, especially requested by the bride and groom).
Wedding Smashers has strongly positioned itself as the company with the right DJ for any occasion with an excellent reputation for meeting the needs of the customer. “We are the only wedding DJ company in London who offer a truly alternative service. If couples want a cool East-London DJ or a slick West End DJ we can provide that”, Max Robinson, co-founder of Wedding Smashers explained. And with a roster of over 15 acts, there is certainly choice for their customers as each DJ brings a unique flavour to the decks.
Since 2013, the rapid growth of the company from one permanent staff member to 15 DJs has shown a high demand for reputable wedding DJs. Playing at over 250 events a year, the team is kept very busy. In fact, the DJs are in such demand that Wedding Smashers has played at high profile corporate functions for world famous brands such as GQ, Vogue and MTV at some of London’s finest venues including Somerset House, Fulham Palace and Castle Gibson.
“A career highlight would have to be DJing at both the GQ & Glamour Awards a couple of years running - with special thanks to another Islington-based events company, TimeBased, for making that happen. A personal highlight was playing at the premier of the Rolling Stones/Martin Scorsese documentary a few years ago”, Robinson recalls.
The start-up phase of any small business will inevitably involve improvisation in some form or another and for Wedding Smashers that meant borrowing speakers to perform at gigs. Since then, Wedding Smashers has acquired multiple equipment set-ups, all of which are now safely housed at their Access Self Storage unit in Islington. Wedding Smashers has doubled its use of storage going from a 75 to 150 square foot unit in just over two years. “With late night gigs and weekend events, 24-hour access to our unit is crucial. It also helps that we have a ground floor unit and use of trolleys, so we can easily transport the gear from the van to the unit.
Robinson added, ”The staff at the Islington branch have been particularly supportive over the years and with the mailbox business service, they even manage our mail 7 days a week and always let us know when there is a delivery”.
Looking towards the future, Robinson and his team would like to take their London business model nationwide. “We want to continually grow organically and collaborate with like-minded hotels and vendors”, he said. However for the next six months, their focus is on a fully booked roster for “wedding season” which involves events right up until it’s Christmas party time.
Wedding Smashers have been filling dance floors since 2010 and as one particularly happy customer recalled,” Max smashed our wedding, listened to all of our requests and he wore a rather dapper jacket for the occasion. The dance floor was filled the entire evening. My advice here is to book that extra hour and the confetti cannon… you won’t regret it!”
For a bit of fun, we’ve put together a list of the cheesiest (and some inappropriate) wedding tunes:
At Last by Etta James
My Heart Will Go On by Celine Dion
Who Let the Dogs Out by Baha Men
Macarena by Los Del Rio
Celebration by Kool & The Gang
Love Will Tear Us Apart by Joy Division
Gold Digger by Kanye West ft. Jamie Foxx
Heaven Knows I’m Miserable Now by The Smiths
Another Bites the Dust by Queen
Don’t Stop Believing by Journey
Love Shack by the B-52s